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Music Promotion,
Marketing
and Merchandising
You have
had your
music CD professionally recorded, engineered, mastered and
duplicated. Now that you have cases of your music CDs, how
on earth will you be able to sell them all? If you are a well
established
band you might not have any trouble selling a few hundred CDs,
but
wouldn't it be nice to sell thousands upon thousands? We can
help!
Listed below are things you can (and should) do to promote your band
and
your music.....
1) Get
out there
and play live!!!
Anywhere and
everywhere
you can play your music live, you should. Even if you don't
make alot of money on the gig, you are still creating a following
and growing interest in your christian music.
2)
Christian Radio
Airplay
If you are
really
talented we can help you to get the radio airplay that will take you to
the next level of recognition. David Brogdon has alot of contacts
around the world that can help to get your music heard by Christian
music
lovers everywhere.
3) Have
a Web Site Designed
You should have
a website created with music samples, concert info and much
more.
Some web sites offer to build one for free, Check out a few of
the
sites they built to be sure they can do what you want. Remember
that
your website is the window through which much of the world can look
upon
you and hear your christian music.
4)
Promote your
website
A big banner for
all your concerts and gigs displaying your web address is a must.
Paying someone to really promote your website online will get more
people
to your site to hear your music and with any luck they'll buy a CD and
a songbook or other merchandise. Don't fall for the "submit your
site to 1000 search engines" or the like, At best you might get a
couple of visitors a day, Worse case scenario is your site can
get
permanetly banned from some of the major seach engines.
5) Song
- Music Books
A great
marketing
gimmick is a songbook that includes your lyrics and chords so your fans
can sing and play along with the CD.
6) Tee
Shirts, cups,
key chains, posters
These are
excellent
money makers once you have an established band, and they also
help
to promote your band and your christian music.
7) Ads
in music
magazines
These can range
in price from $50 on up to over $1000, if you are interested in
pursuing
this we can help you to find good christian music magazines to run an
ad
in.
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